The time again. And again an exceptional woman.


Spanish mountaineer Beatriz Flamini spent 500 days alone, cut off from the outside world, in a cave in Granada to study isolation's physical and mental effects.

During her time in the cave, she read, drew, exercised, knitted, and listened to music.

Her sense of time was all messed up, as she had no watch and the computer she had with her didn't show the time or date.

It has been proven that our sense of time is more determined by the people and events around us than by the ticking of the clock.

So, too is the role of memory in our perception of time. The memories formed during certain events help to index the passage of time.

Stimulus-filled periods, when we have more exciting, novel experiences, are not only perceived as longer (see, but also remembered for longer.

Many of us struggle with time stress. We try to meet our obligations our expectations of time 'well spent'.

It is as if time is the ultimate measure of productivity and not attention.

Photo by Beatriz Flamini, source: EFE/Dokumalia

Picture of Kaprinay Zoltán

Zoltan Kaprinay

I'm Zoltan Kaprinay, a serial entrepreneur, innovator, builder of several successful businesses, and founder of, Bónusz Brigád, and CreativeDock Hungary. As a business sparring partner, I help senior executives, businesses, teams, and top leaders develop skills and achieve business goals.

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